E-commerce Manager
E-commerce managers develop and execute digital commerce strategies, overseeing online storefronts, marketplace listings, conversion optimization, and fulfillment coordination. They analyze customer journey data, manage digital merchandising, and coordinate with IT, marketing, and supply chain teams. The BLS reports a median salary of $131,000 with 8% projected growth as online retail continues to expand and omnichannel strategies become standard.
A Day in the Life
A typical day starts with reviewing overnight sales data and website performance metrics. The manager checks for any site errors or inventory issues, then reviews A/B test results on a product page redesign. After lunch, they meet with the development team about a new checkout feature, plan a flash sale promotion, and update product descriptions. The afternoon involves analyzing customer return data and adjusting paid search campaigns to improve ROAS.
Key Stats
Education
Bachelor's Degree
Salary Range
Entry: $58,000
Median: $131,000
Senior: $185,000
Job Growth