SEO Specialist
SEO specialists optimize websites and digital content to improve organic search engine rankings and drive qualified traffic. They conduct keyword research, perform technical site audits, develop link-building strategies, and analyze performance using tools like Google Analytics and Search Console. The BLS reports a median salary of $68,000 with 8% projected growth as businesses invest more in organic search and content marketing strategies.
A Day in the Life
A typical day starts with checking keyword rankings and organic traffic in Google Analytics. The specialist then runs a technical audit on a client site, identifying crawl errors and page speed issues. After lunch, they write meta titles and descriptions for a batch of new product pages and review content briefs for the writing team. Late afternoon involves analyzing competitor backlink profiles and preparing a monthly performance report.
Key Stats
Education
Bachelor's Degree
Salary Range
Entry: $42,000
Median: $68,000
Senior: $105,000
Job Growth