Copywriter
Copywriters create compelling written content for advertising, marketing, and communications across print and digital media. They develop brand voice, write for various formats including web, email, social, and broadcast, and collaborate with art directors and strategists. The BLS reports a median salary of $73,150 with 4% projected growth. Specializations include UX writing, direct response, and content marketing.
A Day in the Life
A typical day starts with a creative brief review for a new campaign. The copywriter brainstorms headline options and writes several drafts of ad copy, testing different angles. Mid-day involves a review session with the creative director, refining taglines based on feedback. After lunch, they write product descriptions for an e-commerce site and draft a series of email subject lines for A/B testing. The day ends with proofreading a brochure before it goes to print.
Key Stats
Education
Bachelor's Degree
Salary Range
Entry: $42,000
Median: $73,150
Senior: $115,000
Job Growth