Marketing Manager
Marketing managers develop strategies to identify and reach target audiences, establish brand positioning, and drive revenue growth. They oversee advertising campaigns, digital marketing, market research, and budget allocation across channels. The BLS reports a median salary of $156,580 with 6% projected growth. The role increasingly requires data analytics skills alongside traditional creative and strategic thinking.
A Day in the Life
A typical day begins with reviewing campaign performance dashboards and adjusting digital ad spend. Mid-morning involves a strategy meeting with the creative team to review concepts for an upcoming product launch. After lunch, the manager analyzes customer survey data and prepares a quarterly marketing plan presentation for leadership. Late afternoon includes a call with a media agency about a TV spot and finalizing the email marketing calendar.
Key Stats
Education
Bachelor's Degree
Salary Range
Entry: $75,000
Median: $156,580
Senior: $210,000
Job Growth