Art Director

Art directors are responsible for the visual style and images in magazines, newspapers, advertising, product packaging, and film and television productions. They create the overall design concept and direct others who develop artwork and layouts. The BLS reports a median salary of $104,090 with 6% projected growth. Art directors typically have years of experience in graphic design, photography, or illustration before advancing to the director level.

A Day in the Life

A typical day starts with a creative briefing for a new advertising campaign, defining the visual tone and mood boards with the client. Mid-morning involves reviewing design concepts submitted by the creative team and providing detailed feedback on composition and color. After lunch, the art director oversees a product photography shoot, directing lighting and styling. Late afternoon includes reviewing final proofs for a magazine layout, approving print-ready files, and meeting with the copywriter to align visual and written messaging for a digital campaign.

Key Stats

Required Skills